Market Launch & Commercialization for Life Sciences Companies

How do you get the right people to understand, trust, and adopt your innovation? A successful Go-to-Market (GTM) strategy is about translating complex scientific value into a compelling commercial story.

Business Growth Strategy

Your Strategic Launch Playbook

To build that commercial story, we focus on three critical areas: understanding your buyer, planning the launch, and equipping your team to win.

Buyer Journey & Stakeholder Mapping

A successful launch starts with a deep understanding of who you're talking to. In life sciences, this is never just one person. We map the complex decision-making journey of all your key stakeholders—from researchers and lab managers to clinicians and payers. This is the foundation for creating the strategic messaging and value proposition that will resonate powerfully at each stage of their journey.

Product / Service Launch Planning

This is our strategic activation plan. Based on the buyer journey, we build a comprehensive, multi-channel roadmap to bring your product to market. We define the right channels, the right timing, and the right activities—from key opinion leader engagement and digital campaigns to publications and events. This is the phased playbook that builds awareness, generates leads, and builds unstoppable momentum.

Sales Enablement

A launch plan is only as good as the team executing it. We arm your commercial and scientific teams with a powerful, consistent toolkit. This includes your core pitch deck, sales collateral, case studies, website messaging, and technical data sheets. We ensure your entire team is telling the same clear, compelling story from day one.

The single biggest challenge of selling today is not selling, it is actually our customers’ struggle to buy

- Gartner

Our Products

Tailored Solutions for Your Growth

Choose from our range of service packages designed to address your specific business needs. Get dedicated support with plans starting from 1.000,- € per month.

Startup Launch Pack

Everything you need to establish your market presence and start generating leads.

Go-to-Market Booster

Accelerate your market penetration with our comprehensive growth package.

Flexible Package

Solutions tailored to your specific business needs and growth stage.

Need a custom solution?

We also offer business function-specific and project-based support for digital marketing, international expansion, software engineering, and more.

FAQ

What We Get Asked Often

Long-term partnerships come with many important questions. Below, we answer some of the most frequent ones.

How do I know you're right for me?

We work with companies that truly need our expertise and which we know we can help. Talking with us is a good way to get started. We offer you 25 minutes of our time to get to know each other and discuss how we can benefit your business. And even if we don’t end up working together, you’ll still get out of the call with actionable ideas.

How are you different from marketing agencies?

We work in full alignment and transparency with you and your team. You retain full ownership of your website code and advertising accounts. With our deep expertise in the life sciences market, we provide objective guidance on various options and tools – without any pressure to sell specific solutions.

What makes your approach to business growth unique?

The connection between technology, marketing, sales, and sustainable business growth is at the heart of our philosophy. We use AI tools and strategic thinking to build and strengthen that connection for you.

Who is in your partner network?

We collaborate with an international network of industry-specific partners, including software houses, marketing and web agencies, contractors, and freelancers. This enables us to leverage top tech talent and digital innovations while accessing high-value markets and scaling opportunities for you, blending both as needed.

Can you be my external marketing team?

Depending on your needs, we can help you build an external marketing department or support specific functions. By partnering with Nuna, you gain access to a network of experienced professionals ready to assist with various needs and projects.