Market & Trends Analysis in Life Sciences

Where is the market opportunity and what future forces will define it? A clear, evidence-based answer is the difference between investing in a high-growth category and wasting resources on a saturated or shrinking one.

Business Growth Strategy

Uncovering Your Path to Market

Today’s market is too dynamic for static reports. Finding the answer requires a continuous, collaborative process. We work with you to build a dynamic model of your market, using a framework that uncovers opportunities.

Market Size, Dynamics, and Trends

We go beyond the obvious (TAM/SAM) to model the trajectory of your market. We identify the disruptive forces—AI in diagnostics, new digital health ecosystems, shifting regulatory winds—that will create new winners and losers, ensuring your strategy is aimed at where the market is going.

Customer Insights and the Buying Ecosystem

To find your opportunity, we must map the complex stakeholder ecosystem. We move past simple personas to uncover the deep-seated problems and decision-drivers of all stakeholders (scientists, clinicians, payers, procurement), identifying who holds the power and what value they need to see.

Regulatory Landscape and Entry Barriers

The most viable path to market isn't always the most obvious. We analyze the regulatory, reimbursement, and competitive barriers to entry, not as roadblocks, but as a course to be navigated. We deliver a clear plan for market access, outlining the critical pathway and evidence required for success.

Competitive and Market Insights

Competitive intelligence informs every department — sales, marketing, product, and the C-Suite:

Marketers ask:
How does our target audience perceive our competitors?

Product teams ask:
How does our target audience use our competitors?

Leadership asks:
How are our competitors positioned for the future?

Building Battlecards for Sales & Marketing Teams

Competitive intelligence is only valuable when it is activated. It’s good to synthesize the analysis of the market and competitors into clear, actionable battlecards.

These arm your commercial teams with the precise messaging, proof points, and counter-positions needed to win competitive deals. Proactively disarm competitor claims and articulate your unique value.

Technology & Tools

Competitive Intel

There are many free or affordable resources for obtaining insights, including competitors’ websites, review marketplaces, online communities, Google alerts, or LinkedIn groups. The tools below stay in sync with competitive updates and can integrate with your tech stack:

CRAYON

More Competitive Wins with Automated Insights

Crayon is a competitive intelligence automation platform that delivers automated insights to help sales and marketing teams drive more competitive wins, create impactful content, and close more deals.

klue

Competitive Intel Operative

klue acts as a "Compete Agent" for your competitive intelligence, automating the manual collection and analysis of competitor data to eliminate manual work and free your team to focus on strategic priorities.

AI-powered Market Intelligence for Life Science Companies

While standard competitive intelligence tools monitor the commercial web—tracking website changes, news, and social media—they cannot see the deep scientific and regulatory landscape unique to life sciences. This is where our framework integrates custom and industry-specific AI agents. 

Our Products

Tailored Solutions for Your Growth​

Choose from our range of service packages designed to address your specific business needs. Get dedicated support with plans starting from 1.000,- € per month. 

Startup Launch Pack​

Everything you need to establish your market presence and start generating leads.​

Go-to-Market Booster​

Accelerate your market penetration with our comprehensive growth package.​

Flexible Package​

Custom solutions tailored to your specific business needs and growth stage.​

Need a specialized solution?

We also offer function-specific and project-based support for digital marketing, custom software development, market expansion, and more.

FAQ

What We Get Asked Often​

Long-term partnerships come with many important questions. Below, we answer some of the most frequent ones.

We work with companies that truly need our expertise and which we know we can help. Talking with us is a good way to get started. We offer you 25 minutes of our time to get to know each other and discuss how we can benefit your business. And even if we don’t end up working together, you’ll still get out of the call with actionable ideas.

We work in full alignment and transparency with you and your team. You retain full ownership of your website code and advertising accounts. With our deep expertise in the life sciences market, we provide objective guidance on various options and tools – without any pressure to sell specific solutions.

The connection between technology, marketing, and business growth is too strong to ignore. At Nuna, we blend technology, creativity, and business acumen to eliminate weak links in your commercial strategy. In parallel, we double down on your strongest points.

We collaborate with an international network of industry-specific partners, including software houses, marketing and web agencies, contractors, and freelancers. This enables us to leverage top tech talent and digital innovations while accessing high-value markets and scaling opportunities for you, blending both as needed.

Depending on your needs, we can help you build an external marketing department or support specific functions. By partnering with Nuna, you gain access to a network of experienced professionals ready to assist with various needs and projects.